The winner of a $25 gift card to Amazon.com this week is:
Scott Faulkner of Stacey Furniture and Design
Congratulations, Scott. We hope you buy something nice with that gift card. Next Friday, another name will be pulled "out of the hat" for our final gift card. Anyone completing an interactive lesson in the next week will be eligible for that gift card, as well as for the drawing for the iPad Mini.
So far, here are our winners:
Week 1: Greg Hafner
Week 2: Regina Randall
Week 3: Scott Faulkner
Week 4: (maybe YOU)
Grand Prize: (maybe YOU)
Thursday's webinar
Objections in the selling process are unresolved questions and concerns. In Thursday's webinar, discover techniques for getting out of the way all of your shoppers roadblocks for purchasing. Leave every shopper with the confidence to become a customer and gain the benefits of the merchandise you’ve been showing.
Sign up to learn these techniques Thursday morning here: https://www.eventbrite.com/e/make-more-sales-stop-waiting-for-objections-and-start-raising-them-for-your-shoppers-registration-7524521045.
Sign up to learn these techniques Thursday morning here: https://www.eventbrite.com/e/make-more-sales-stop-waiting-for-objections-and-start-raising-them-for-your-shoppers-registration-7524521045.
Gerry Morris Webinar
The Furniture Training Company is happy to announce that Gerry Morris will be joining us from time to time on our monthly webinar series. Gerry is giving his first webinar as a guest lecturer on Thursday, December 5th, 2013 from 12:30 PM to 1:30 PM (EST). The webinar is entitled "The Key To Increased Mattress Sales is Turning Needs to Wants," and promises to be a great help to those selling mattresses.
Gerry is the author of two widely-read books, Spring Training and Sell More Beds Guaranteed! He currently writes the Gerry's Corner column together with feature articles for Sleep Savvy Magazine and has been a contributing writer for Furniture Today. Over the past several years, Gerry has conducted numerous seminars and workshops across North America for thousands of bedding sales professionals.
Early in Gerry's career as a manufacturer's representative for Serta Mattress Company, he determined that there was just something wrong with mattresses. He would ask himself, "Why does such a simple product require so much training?"
One day it occurred to him: "It's not the product, it's not the Sales Associate... It's the consumers' attitude towards buying a mattress that is the problem!"
Since he couldn't "train" the consumer, Gerry theorized "there has to be a better way to sell a mattress." He found one. Creating the Needs vs Wants Paradox: "It's the things we need and depend on most that we least like to buy," Gerry switched his training from a focus on the product to a focus on the customer's quality of life.
This discovery helped Gerry grow his territory sales by more than six times! (This also pleased his demanding sales manager!)
Gerry is the author of two widely-read books, Spring Training and Sell More Beds Guaranteed! He currently writes the Gerry's Corner column together with feature articles for Sleep Savvy Magazine and has been a contributing writer for Furniture Today. Over the past several years, Gerry has conducted numerous seminars and workshops across North America for thousands of bedding sales professionals.
Early in Gerry's career as a manufacturer's representative for Serta Mattress Company, he determined that there was just something wrong with mattresses. He would ask himself, "Why does such a simple product require so much training?"
One day it occurred to him: "It's not the product, it's not the Sales Associate... It's the consumers' attitude towards buying a mattress that is the problem!"
Since he couldn't "train" the consumer, Gerry theorized "there has to be a better way to sell a mattress." He found one. Creating the Needs vs Wants Paradox: "It's the things we need and depend on most that we least like to buy," Gerry switched his training from a focus on the product to a focus on the customer's quality of life.
This discovery helped Gerry grow his territory sales by more than six times! (This also pleased his demanding sales manager!)
Thursday's Sales Webinar
For those of you who may be a bit nervous when making the sale - we have the webinar for you. Join Mark Lacy on Thursday for the webinar entitled "'Close' Is Not a Four-Letter Word -- It's What Every Shopper Wants to Do."
Mark is going to explain:
Mark is going to explain:
- Why you are so afraid to close
- Steps to overcome your fears
- The secret that every customer is hiding
- The psychology of the customer
- Proven techniques for closing
Furniture Training Company Press Release 11/14/2013
We hope that things are going well for you as we approach the holiday season. Here are a few items you will want to know about that are happening at The Furniture Training Company.
PRESS RELEASE 11/14/2013
After numerous requests, The Furniture Training Company has made its hit sales and management webinar series available online. Featuring Mark Lacy, President of The Furniture Training Company, each recording has the full audio and video presentation contained in the live webinar. Each manager webinar is available for $39.00 USD and sales associate webinars are just $19.00 USD. To access the webinars, visit http://www.furnituretrainingcompany.com/webinars/recordedwebinars.
We have teamed up once again with Gerry Morris to create a new online webinar, “The Key To Increased Mattress Sales, Turning Need to Want.”This webinar will be held on Thursday, December 5th, 2013 from 12:30 PM to 1:30 PM (EST). Gerry will teach you how to understand the attitudes and motivations consumers have about shopping for and buying a mattress. You will learn how, through simple conversation, to help your customers want to buy a quality comfortable mattress from you not to get the best deal, but to improve their lives. Gerry has taught this concept to thousands of RSA’s all over the world, and asserts that it is the single most important thing you can learn to help increase your sales. To register, visit https://www.eventbrite.com/e/the-key-to-increased-mattress-sales-is-turning-needs-to-wants-registration-9233277983
During the month of December The Furniture Training Company will host a month-long subscribers appreciation contest. Simply complete an interactive lesson on the FTC website to enter the contest. You can have as many as 4 entries (no more than 1 entry per week). At the end of the month we’ll draw a name from the entries and the lucky winner will be the recipient of an iPad Mini. For continuing news on the contest, like us on facebook at https://www.facebook.com/furnituretrainingcompany or follow our blog at http://www.furnituretrainingcompany.com/blog.
Waiting for a sale on furniture training?
Get a $50 Amazon gift card for adding just 5 subscriptions to your training account by September 30, 2013. There's no better time to get your salespeople into our award-winning Furniture and Mattress Sales Training programs.
If you've been waiting for the right time to start, well... you've waited long enough. If you keep forgetting to add a few more people, well... remember this...$50. So whether you want to buy a new book, some new music or anything else, this gift card is the perfect reward for getting started. And remember this... we'll give you a $50 gift Card for every 5 subscriptions you add to your account.
Get a $50 Gift Card for every 5 subscriptions you add to your account from September 15th through the 30th of this year. Pretty cool, huh!
Order now by calling
866-755-5996
Register for the Next Webinar
Don't forget to register for the next sales management webinar! It will be held on Tuesday, June 18 at 11:30 am EDT. The primary role of a sales manager is to supervise the selling activities of the store’s sales team. The most successful sales managers adapt their leadership style to the individual needs and challenges of each of the salespeople they supervisor. Register for only $39. Get 50 minutes of valuable information from FTC president, Mark Lacy Question & Answer period following Mark's presentation.
The 5 Leadership Styles of Successful Sales Management
- Learn to identify the specific weaknesses and problems of each sales associate, and the appropriate leadership approach.
- Help your struggling sales associates find true success.
- Discover underlying reasons people shop for and purchase furniture.
Drawing for Dollars
Drawing for Dollars
- Discover underlying reasons people shop for and purchase furniture
- Overcome excuses for not making room sketches on the sales floor
- Learn the real purpose of sketching in your store
Updated Leather Module
Leather images courtesy of Klaussner Home Furnishings.
Login to Take the Module »
Are You a Courteous Salesperson?
Courtesy
- Learn how showing courtesy impacts you and your customers.
- Get tips on developing fundamental core principles that will make you more successful as a furniture sales associate.
- Are you a wise and courteous salesperson? Take the module - you might be surprised what you discover!
Mobile Apps for Sales Associates
What apps or websites do you already use with your customers? Let us know and we'll add them to our list!
For Managers: New Sales Meeting Lesson
Common Back Styles
The sales lesson includes:
- Warm-Up Activity
- Activity labels
- Features & Benefits list
Are Your Salespeople Really Any Good?
Are Your Salespeople Really Any Good?
- Registration only $39. Includes Salesperson Evaluation form
- 50 minutes of valuable information from FTC president, Mark Lacy
- Question & Answer session at the end
Using Your Tablet (or Smart Phone) as a Selling Tool
Using Your Tablet (or Smart Phone) as a Selling Tool
- Get tips on how to engage shoppers with your mobile device.
- Learn about apps that will aide you in making more sales.
- Stay on the cutting edge of professionalism!
Training Management & Reporting System
The redesigned training management and reporting system gives corporate officers and store owners
The Art of Motivation
While studying instructional design in graduate school, my favorite professor taught us that most
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