Your Purpose Statement

Your goal as a sales associate should be to assist and direct customers through the buying process. The method of gaining your customers' permission to discuss their wants and needs is called sharing your Purpose Statement.

This is where you sell yourself to your customers. If delivered correctly, your purpose statement will convince your customers that you have their best interests at heart and are fully qualified to assist them. The following are the four elements of a Purpose Statement:

Can You Afford Training?

You have thought about it and considered doing it, but how many furniture store owners have actually spent time and money on a training course for their employees?

It is tough to stay competitive these days as a furniture store. Margins are slim and there may not be extra resources for things like training. On the other hand, good sales associates are difficult to find, turnover is high, and you need a competitive edge over big box retailers. But can you afford it?